Vkidz is a technology and marketing company dedicated to helping deliver the best education to students using technology. The company has four major product lines: Time4Learning and Time4Writing are focused on homeschooling and home education. VocabularySpellingCity and Science4Us primarily serve schools.
Time4Learning – Online homeschooling from PreK-12th grade. Also for families for home education for summer study and after school enrichment.
Time4Writing – Online writing courses run by certified teachers with one-on-one tutorials and personal feedback. Available on computers and mobile.
VocabularySpellingCity – The leader in digital support for word study. With this app or site, any word list can be used with over 35 different learning activities and games. Used by over 10% of elementary school students.
Background – The company was founded in 2004 and is run by John Edelson.
John Edelson has a long involvement in interactive software, games, and simulations, starting with his years at Silicon Graphics in the late ’80s and early ’90s. At the 3DO Company in the early and mid ’90s, he was involved in the generational video game transition from 2D sprite graphics to games with real-time 3D photorealistic graphics and physics engines.
Mr. Edelson was the producer on Croc, Legend of the Gobos, a Sony Playstation game that went Platinum. He was the turn-around manager at Argonaut – a 100-person diversified games and technology company in London. He managed it for two years, improving quality, growth, and profitability. He spun-out and joined ARC, a new company in the semiconductor intellectual property industry. Mr. Edelson, as Senior Vice President of ARC, helped the company grow from 10 to 300 people. He consulted to Vcom3D, an educational software company for the deaf and hard of hearing, as well as Time2Read, an educational software company providing standards-based online programs to elementary school systems. Mr. Edelson has previous professional experience at MID Consulting and Price Waterhouse.
John Edelson has a BA from Yale, graduating cum laude and an MBA from Harvard. He served in the Peace Corps in West Africa for two years. As the proud father of three children, Mr. Edelson has a deep interest in improving education through technology. He curates a small collection of vintage educational technology in the office which he blogs about.
The company was originally entirely focused on the Time4Learning business. Time4Writing was created to add writing teachers as requested by Time4Learning members. SpellingCity was created to support the marketing of Time4Learning and to address the gap in Time4Learning for effective word study and spelling practice. Science4Us was created since Time4Learning lacks a K-2nd science curriculum.